In Search of Luxurious Slippers: The Birth of Edmini, an Entrepreneurial Venture in the UAE (A)

The link below is to Part (A) of the case study that was published in the Asian Journal of Management Cases in March 2013.

AJMC Case A – Alshaali & Bodolica – March 2013

Note: the case study is currently used for academic purposes in senior management courses in the American University of Sharjah.