In Search of Luxurious Slippers: The Attempted Launches of Edmini in the UAE (B)

The link below is to Part (B) the case study that was published in the Asian Journal of Management Cases in November 2013.

AJMC Case B – Alshaali & Spraggon – November 2013

Note: the case study is currently used for academic purposes in senior management courses in the American University of Sharjah.